Entry requirements

Introduction to Entrepreneurship in the Tourism Industry.

Learning outcomes

After a successfully completed course the student should be able to:

• account for and problematise what characterizes entrepreneurship from a sustainability perspective in the tourism industry and what opportunities this implies for business development, management and marketing in such companies,
• analyse the environment conditions for sustainable entrepreneurship and entrepreneurship in the tourism industry from a sustainability perspective, and propose strategies to identify, realize and further develop such business ideas,
• account for and problematise the need for basic legal conditions (agreements and institutions) for entrepreneurship in the visiting industry, both nationally and internationally,
• account for and critically discuss different ways of relate to value and value creation from a particular ethical perspective and sustainability perspective.

Content

The course addresses the following moments:

• sustainability in the tourism industry
• to contribute to sustainable land development
• choosing and engaging customers and employees for business development
• to sell through connotation. Marketing Communications.
• about production and consumption of services ("prosumtion"). To handle "unpredictables".
• pricing and sustainable profitability. To dare get paid.
• different perspectives on value and value creation for sustainable entrepreneurship
• different perspectives on leadership and sustainability.
• ethical perspective on sustainable service production.
• business law for service activities in the tourism industry. Insurance.

Instruction

Lectures, seminars and tutorials. A major project work carried out in group. An important feature is guest lectures and cases taken from local companies as well as representatives of the visiting industry, both nationally and globally.

Assessment

Written exam (5 credits) and oral and written group assignments (2.5 credits).