Entry requirements

The general rules laid down by the Curriculum Committee of the Faculty of Pharmacy apply (see curriculum).

Aims

Having completed the course, the student shall:

- have a knowledge of factors of importance for education

- have acquired a basic knowledge of the most common communication and marketing theories

- understand the concept pharmaceutical care and have a knowledge of its origins, implications and practice from both the patient's and society's perspective

- understand the value of patient education from both the patient's and society's perspective

- understand patients' varying views of health, disease, drugs and information in order to be able to develop an empathetic attitude

- understand how his or her own behaviour, characteristics and attitude can influence communication

- be able to talk to pharmacy customers about their use of drugs in order to identify and solve drug-related problems

- have reflected upon the Assistant Pharmacist's changing professional role

- be aware of ethical aspects of the Assistant Pharmacist's professional role

- have developed his or her powers of written and verbal expression

- know the legislation and rules applying to pharmaceutical qualification

- be able to apply current drug legislation to everyday legal problems arising in connection with pharmaceutical activities

Content

The course mainly focuses on factors of importance for education. Verbal and written communication with individuals and groups are elucidated in different ways. The course comprises fundamental communication and marketing theories. Great importance is also attached to increasing the students' understanding of influencing their own ability to communicate, above all their attitudes, behaviour and knowledge. The course also comprises the legislation and regulations that are relevant to pharmaceuticals.

Instruction

The course comprises lectures, seminars and demonstrations.

Compulsory parts of the course: All demonstrations, group exercises, seminars and essay assignments.

Assessment

The examinations comprise an essay assignment and a written examination. Examinations are held during and at the end of the course. Students are required to pass the written examination (FÖRF, RECE), the essay assignment (PRAX) and compulsory parts of the course. Repetition of compulsory parts of the course may be done in connection with the next course at the earliest and then only if there is a vacancy.