Syllabus for International Business and Marketing from a Swedish Perspective

Internationellt företagande och marknadsföring ur ett svenskt perspektiv


  • 15 credits
  • Course code: 2FE233
  • Education cycle: First cycle
  • Main field(s) of study and in-depth level: Business Studies G1F

    Explanation of codes

    The code indicates the education cycle and in-depth level of the course in relation to other courses within the same main field of study according to the requirements for general degrees:

    First cycle

    • G1N: has only upper-secondary level entry requirements
    • G1F: has less than 60 credits in first-cycle course/s as entry requirements
    • G1E: contains specially designed degree project for Higher Education Diploma
    • G2F: has at least 60 credits in first-cycle course/s as entry requirements
    • G2E: has at least 60 credits in first-cycle course/s as entry requirements, contains degree project for Bachelor of Arts/Bachelor of Science
    • GXX: in-depth level of the course cannot be classified

    Second cycle

    • A1N: has only first-cycle course/s as entry requirements
    • A1F: has second-cycle course/s as entry requirements
    • A1E: contains degree project for Master of Arts/Master of Science (60 credits)
    • A2E: contains degree project for Master of Arts/Master of Science (120 credits)
    • AXX: in-depth level of the course cannot be classified

  • Grading system: Fail (U), Pass (G), Pass with distinction (VG)
  • Established: 2022-02-09
  • Established by: The Department Board
  • Applies from: Autumn 2022
  • Entry requirements:

    Completed 15 credits from basic courses (A-level) in business studies, and registered for another 15 credits at the same level.

  • Responsible department: Department of Business Studies

Decisions and guidelines

The course is offered to exchange students.

Learning outcomes

The key objective of this course is to present a comprehensive overview of business challenges facing firms in a global context. Cutting edge theories and academic research in the topics of international business and marketing will be introduced and discussed, to provide a basis for improving practical skills and establishing an understanding concerning these topics.

Upon completing the course, the student will be able to:

  • analyse firms and markets in a global context,
  • understand, communicate and discuss concepts and perspectives related to international business and marketing,
  • use interdisciplinary insights and perspectives from international business and marketing theory,
  • understand the basis for and use the acquired skills in order to analyse potential markets / countries, strategies for establishing oneself in foreign markets and reaching potential customers,
  • understand and discuss ethical dilemmas of firms acting in a global market context.


The course covers issues in International Business and Marketing. Most firms today face a number of challenges related to globalisation and the process towards increasingly interdependent markets, networks and flows of information and people worldwide. The course provides a deeper understanding of the role of relationships and networks in a global business setting. We will discuss problems and challenges related to firms' progress and expansion in present markets, firms' entrance into new markets, as well as the management of international business.


The course takes a problem‐based learning approach and it builds on central concepts within the framework of international business and marketing. A combination of lectures and seminars with student‐based activities will be used to develop the students' insights. Students will work individually and in teams, and active participation is required. Practical insights will be provided by course elements such as cases. The course is taught in English.


The student will get one single grade, equivalent to 15 credits.

The student will be assessed on basis of both individual and group assignments. Examination takes place both orally and in writing. The grade of the entire course is based on an assessment of all parts of the examination. Grading criteria are presented in the study guide that applies to the course section. The following grades will be used: VG (pass with distinction), G (pass) and U (fail). Examinations handed in late will not be assessed except under special circumstances.

For students who have not received a passing grade for the course, there is the opportunity to be examined without re-registration via make-up examination.

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the University's disability coordinator.

Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Vice-Chancellor, who may issue a formal warning to the student or suspend the student from studies for a certain period.


NOTE: Only completed courses can count toward a degree.

Other directives

The course substitutes/overlaps among others: International Business and Marketing 2FE413.

Reading list

Reading list

Applies from: Autumn 2022

Some titles may be available electronically through the University library.

  • Articles, will be announced in the course information

    Department of Business Studies,


  • Bell, Emma; Bryman, Alan; Harley, Bill Business research methods

    Fifth edition: Oxford: Oxford University Press, [2019]

    Find in the library


  • Hill, Charles W. L. Global business today

    12e.: New York, NY: McGraw Hill LLC, [2022]

    Find in the library