Entry requirements

Participation in Introduction to Entrepreneurship in the Tourism Industry. Proficiency in English equivalent to the Swedish upper secondary course English 6.

Learning outcomes

On completion of the course the student shall be able to

• account for and critically reason on different perspectives of values and value creation, especially from ethical and sustainability perspectives,
• critically discuss how entrepreneurship in the tourism industry can contribute to sustainable regional development,
• account for and problematise the characteristics of sustainable entrepreneurship in the tourism industry as well as the pre-conditions and possibilities this implies for management, marketing and management in such companies,
• analyse external conditions for sustainable entrepreneurship in the tourism industry, and suggest strategies to identify, implement and elaborate different types of solutions based on such analyses,
• account for and critically reason on different approaches towards sustainable strategies, as well as reason on how these can be implemented in different kinds of tourism companies,
• account for how existing tourism companies can create systems and procedures to systematically monitor the outside world for the company's managment focusing on sustainable entrepreneurship.

Content

Sustainability and management in tourism industry. Theoretical perspectives on sustainability, innovation and sustainable entrepreneurship. Examples of cooperation with strategic partners (authorities, organisations and companies) for sustainable destination development. Strategies to select and engage customers and staff for sustainable entrepreneurship and business development in tourism. Tools and methods to analyse and further develop companies. Customer analyses, market segments and segmentation as a basis for target group definition in tourism companies. Market communication and analysisof results as a basis for managing and further developing companies in the tourism industry. Different perspectives on values and value creation for sustainable entrepreneurship. Ethical perspectives on sustainable production of services. CSR strategies and their role in the strategic development of companies.

Instruction

Lectures, guest lectures, seminars and coaching of project work.

Assessment

Written exam (5 credits) and written and oral presentation of project work (10 credits).

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding targeted pedagogical support from the disability coordinator of the university.

Other directives

The course cannot be included in the same degree as 1TG425 Managing Companies in the Tourism Industry or 1TG426 Strategic Business Development in Tourism Industry Companies.