Orsi Husz
Professor at Department of History of Science and Ideas
- E-mail:
- orsi.husz@idehist.uu.se
- Visiting address:
- Engelska parken, Thunbergsvägen 3P
- Postal address:
- Box 629
751 26 UPPSALA
Download contact information for Orsi Husz at Department of History of Science and Ideas
Associated Researcher at Department of Economic History; Science and Technology Studies Center
- E-mail:
- orsi.husz@idehist.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10 - Postal address:
- Box 513
751 20 UPPSALA
Associated Researcher at Department of Economic History; Uppsala Centre for Business History
- E-mail:
- orsi.husz@idehist.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10
75120 Uppsala - Postal address:
- Box 513
751 20 Uppsala
Short presentation
professor of the History of Science and Ideas, docent in Economic History, PhD in History
Keywords
- Cultural economy
- Consumer culture
- Social meanings of money
- Financialization of everyday life
- History of financial services
- Class
- gender and personal finances
- History of identity documents
- The market of education
Biography
I completed my PhD in History at Stockholm University in 2005. After working as a postdoctoral researcher and as assistant professor at the History Department, Stockholm University, I started at Department of Economic History, Uppsala university in 2009. After an assistant professorship, I became senior lecturer (universitetslektor) in 2014 at the same department and 2020 I was promoted professor of economic history. Since 2021 I work at the Department of History of Science and Ideas and I was promoted professor of Science and Ideas the same year.
I have been a visiting scholar at UCL, London and at Université Paris Nanterre.
Research:
My area of research is the cultural history of economic life. I am especially interested in the interrelationship between economic value and ideal (emotional, cultural, moral etc.) values in different historical settings. My publications include topics such as consumption and consumer culture in the twentieth century (department stores, shopping, consumer credit, debates on consumer society, mass consumerism and consumer politics), everyday finances and the cultural meanings of money (lotteries, home economics, consumption of financial services, retail banking, checks, credit cards), the circulation of commercial and financial knowledge as well as middle class identity (especially related to personal finances).
I am now starting up research on the history of payments and everyday financial transactions (credit, cash, cashless) in the twentieth century.
Teaching:
I have been teaching courses and supervising thesis work at all university levels, undergraduate as well as post-graduate. I have teaching experience from different departments (history, economic history, history of science and ideas, ethnology, fashion studies) from two universities. I was coordinator for the Bachelor Programme in Historical Sciences (Historikerprogrammet) at Uppsala University (2011-2014). My main area of teaching expertise is however the doctoral level, and I have been working 2014–2020 as the Director of the Doctoral Programme at the Dept. of Economic History. Between 2021 and 2024 I was the director of Master level studies at the Department of History of Science and Ideas.
In 2018 I was awarded the Uppsala University Distinguished Teaching Award (Pedagogiska priset –Fria Priset 2018) for my work with the Doctoral Programme.
Research
Ongoing and recently completed research projects:
Neoliberalism in the Nordics: Developing an absent theme (A Nordic Research Programme led by Jenny Andersson, Grant: Riksbankens Jubileumsfond, RJ M19-0231:1) participant. See: https://nyliberalisminorden.se
The Business of Identity. Money and Identification in Twentieth Century Sweden (Grant: Vetenskapsrådet, 2018 -2021) project leader
The Intimate Relationship. A Cultural Economic History of Everyday Finances (Grant: Riksbankens Jubileumsfond, RJ Sabbatical, 2018-2019) project leader
Shop Windows: Gender and the Circulation of Commercial Knowledge, with Klara Arnberg (Ekonomsk-historiska instiutionen, SU). The project is part of the Research Program Gendered spaces. Multidimensional walks in urban history/ Bekönade rum. Mångdimensionella vandringar i stadens historia. Grant: Riksbankens Jubileumsfond, 2016–2020)
The Market of Self-Realization. Swedish Correspondence and Distance Education, 1890s-1970s, with Håkan Forsell (Historiska institutionen, SU) and Nikolas Glover (Ekonomisk-historiska institutionen, UU. Grant: Vetenskapsrådet and Handelsbankens forskningsstiftelser (2014-2018/2020)

Publications
Recent publications
Bankminded: Banks as Intimate Agents of Everyday Life in Welfare State Sweden
Palgrave Macmillan, 2025
Wage Earners, Taxpayers or Everyman Capitalists? The Making of a Mutual Fund Culture in Sweden
Part of Nordic Neoliberalisms, p. 75-95, Routledge, 2025
Att inte bara se det man söker
Part of Arkiverad, inte glömd, p. 38-39, Förlaget Näringslivshistoria, 2024
Part of Contemporary European History, p. 1332-1351, 2024
- DOI for The Birth of the Finance Consumer: Feminists, Bankers and the Re-Gendering of Finance in Mid-Twentieth-Century Sweden
- Download full text (pdf) of The Birth of the Finance Consumer: Feminists, Bankers and the Re-Gendering of Finance in Mid-Twentieth-Century Sweden
Bortom vänstervind och högervåg
Part of Marknadens tid, p. 11-32, Nordic Academic Press, 2023
All publications
Articles in journal
Part of Contemporary European History, p. 1332-1351, 2024
- DOI for The Birth of the Finance Consumer: Feminists, Bankers and the Re-Gendering of Finance in Mid-Twentieth-Century Sweden
- Download full text (pdf) of The Birth of the Finance Consumer: Feminists, Bankers and the Re-Gendering of Finance in Mid-Twentieth-Century Sweden
Part of Journal of Historical Research in Marketing, p. 77-97, 2023
- DOI for The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
- Download full text (pdf) of The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Part of Enterprise & society, p. 425-454, 2023
- DOI for The Making of Everyman’s Capitalism in Sweden: Micro-infrastructures, Unlearning, and Moral Boundary Work
- Download full text (pdf) of The Making of Everyman’s Capitalism in Sweden: Micro-infrastructures, Unlearning, and Moral Boundary Work
Money cards and identity cards.: De-Vicing Consumer Credit In Postwar Sweden
Part of Journal of Cultural Economy, p. 139-158, 2020
Between human capital and human worth: Popular valuations of knowledge in 20th-century Sweden
Part of Scandinavian Journal of History, p. 484-509, 2019
- DOI for Between human capital and human worth: Popular valuations of knowledge in 20th-century Sweden
- Download full text (pdf) of Between human capital and human worth: Popular valuations of knowledge in 20th-century Sweden
Part of History of Retailing and Consumption, p. 126-155, 2018
- DOI for From the great department store with love: window display and the transfer of commercial knowledge in early twentieth-century Sweden
- Download full text (pdf) of From the great department store with love: window display and the transfer of commercial knowledge in early twentieth-century Sweden
Bank Identity: Banks, ID Cards, and the Emergence of a Financial Identification Society in Sweden
Part of Enterprise & society, p. 391-429, 2018
- DOI for Bank Identity: Banks, ID Cards, and the Emergence of a Financial Identification Society in Sweden
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När plastpengarna kom till Sverige
Part of Företagshistoria, 2017
Att sätta sig i skuld utan skuldkänsla: Kreditkortets introduktion i 1960-talets Sverige
Part of Ord & Bild, p. 48-58, 2016
From wage earners to financial consumers: cheque account salaries in Sweden in the 1950s and 1960s
Part of Critique Internationale, p. 99-118, 2015
- DOI for From wage earners to financial consumers: cheque account salaries in Sweden in the 1950s and 1960s
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Golden everyday. Housewifely consumerism and the domestication of banks in 1960s Sweden
Part of Le Mouvement social, p. 41-63, 2015
Part of Le Mouvement social, p. 41-63, 2015
Part of Critique Internationale, p. 99-118, 2015
Att räkna värdighet: Privatekonomi och medelklasskultur vid mitten av 1900-talet
Part of Scandia, p. 87-121, 2013
The morality of quality: assimilating material mass culture in twentieth-century Sweden
Part of Journal of Modern European History, p. 152-181, 2012
Passionate about things: The Swedish Debate on Throwawayism (1960-1961)
Part of Revue d'histoire Nordique, p. 135-160, 2011
Även för hundra år sedan mätte vi tillvaron i pengar
Part of Tvärsnitt : humanistisk och samhällsvetenskaplig forskning, p. 6-10, 2011
Collapse of a Bourgeoisie?: The Wealthy in Stockholm, 1915-1965
Part of Scandinavian Economic History Review, p. 88-105, 2009
- DOI for Collapse of a Bourgeoisie?: The Wealthy in Stockholm, 1915-1965
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Part of Arbetarhistoria, p. 22-31, 2008
Privatekonomin och den borgerliga medelklassens identitetskris 1920-1970
Part of Fronesis, p. 116-130, 2007
”När lotteriet skulle ge pensionspengar”
Part of Populär historia, 2005
Part of Journal of Consumer Culture, p. 53-79, 2002
Drömmar och kompetens: Kvinnor och det tidiga 1900-talets varuhus
Part of Kvinnovetenskaplig tidskrift, p. 36-54, 1999
”Nordiska Kompaniet. En ny konsumtionskultur under tidigt 1900-tal”
Part of Företagsminnen, 1999
Lotterifeber: Om lotterikritik och lotteridrömmar under tidigt 1900-tal
Part of Feministiskt perspektiv Göteborg : Forum för kvinnliga forskare och kvinnoforskningtiv, p. 15-21, 1999
Varuhuset NK och det moderna samhället: Inte ett hus utan en värld
Part of Tvärsnitt : humanistisk och samhällsvetenskaplig forskning, p. 16-31, 1999
Books
Bankminded: Banks as Intimate Agents of Everyday Life in Welfare State Sweden
Palgrave Macmillan, 2025
Riksbankens Jubileumsfond; Makadam förlag, 2022
Riksbankens Jubileumsfond; Makadams förlag, 2022
Drömmars värde: Varuhus och lotteri i svensk konsumtionskultur 1897-1939
Gidlunds förlag, 2004
- Download full text (pdf) of Drömmars värde: Varuhus och lotteri i svensk konsumtionskultur 1897-1939
Chapters in book
Wage Earners, Taxpayers or Everyman Capitalists? The Making of a Mutual Fund Culture in Sweden
Part of Nordic Neoliberalisms, p. 75-95, Routledge, 2025
Att inte bara se det man söker
Part of Arkiverad, inte glömd, p. 38-39, Förlaget Näringslivshistoria, 2024
Bortom vänstervind och högervåg
Part of Marknadens tid, p. 11-32, Nordic Academic Press, 2023
Kreditkortskriget: Kooperativa Förbundet och den finansiellt rationella konsumenten
Part of Marknadens tid, p. 1-399, Nordic Academic Press, 2023
Far i fönstret: Kommersiell konstruktion av kön och den nya mannen i 1930-talets skyltfönster
Part of Bakom stadens kulisser, p. 291-337, Stockholmia förlag, 2021
- DOI for Far i fönstret: Kommersiell konstruktion av kön och den nya mannen i 1930-talets skyltfönster
- Download full text (pdf) of Far i fönstret: Kommersiell konstruktion av kön och den nya mannen i 1930-talets skyltfönster
Hermodseleven: den svenska idén om framgång
Part of Historiska typer, Gidlunds förlag, 2020
The entrepreneur's dream: Credit card history between PR and academic research
Part of Histories of Knowledge in Postwar Scandinavia, p. 127-151, Routledge, 2020
Marketing a New Society or Engineering Kitchens?: The Swedish Consumer Agency and IKEA in the 1970s
Part of Consumer Engineering, 1920s–1970s, p. 215-243, Palgrave Macmillan, 2019
Kökskunskap: det svenska köket mellan socialt ingenjörskap och global kommersialism
Part of Köket, Nordiska museets förlag, 2018
Att upptäcka sin forskningsfråga: Identitetssökande i bankarkivet
Part of Historia i praktiken, p. 23-38, Studentlitteratur AB, 2016
Att sälja kredit som pengar: Kreditkortets domesticering i 1960-talets Sverige
Part of Vardagslivets finansialisering, p. 46-58, Centrum för konsumtionsvetenskap, 2016
Puderdosan, syetuiet och den nya kvinnan
Part of Fråga föremålen, Studentlitteratur, 2014
Människovärde på distans: Kunskap mellan ekonomi och idealitet i brevskolornas reklam 1920-1970
Part of Människans kunskap och kunskapen om människan, p. 146-173, Sekel Bokförlag, 2012
Part of Encyclopedia of Consumer Culture, Sage Publications, 2011
Spara, Slösa och alla de andra
Part of Signums Svenska Kulturhistoria. 1900-talet, p. 279-330, Signum/Atlantis, 2009
Den rätta känslan för tingen.: Debatten om köp-slit-släng i Sverige 1960-61 i en historisk kontext
Part of Mode – en introduktion:En tvärvetenskaplig betraktelse, p. 21-46, Raster, 2009
Part of Blå boken. Sveriges Centralförening för idrottens främjande, SCIF, 2005
”Josef Sachs”: (inkl. Simon Sachs och Ragnar Sachs)
Part of Svenskt Biografiskt Lexikon, Svenskt Biografiskt Lexikon, 2002
”Ett nytt sätt att handla. Konsumtionskultur i det tidiga 1900-talets varuhus”
Part of Förbjudna njutningar., p. 70-111, Podium, 2001
Collections (editor)
Marknadens tid: mellan folkhemskapitalism och nyliberalism
Nordic Academic Press, 2023
- DOI for Marknadens tid: mellan folkhemskapitalism och nyliberalism
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Människans kunskap och kunskapen om människan: En gränslös historia
Sekel Bokförlag, 2012
Organizing history: studies in honour of Jan Glete
Nordic Academic Press, 2011
Other
Vad har bankerna med våra identiteter att skaffa?
2022
Part of Historisk Tidskrift, p. 330-337, 2021
Part of Historisk Tidskrift, p. 605-612, 2019
Part of Historisk Tidskrift, p. 725-734, 2014
Part of Respons, 2013
Nya ljudmedier gjorde musiken till en vara
Part of Svenska Dagbladet, 2012-09-22, 2012