Marketing Challenges, and Project Work
Course, Bachelor's level, 2FE438
Expand the information below to show details on how to apply and entry requirements.
Autumn 2026 Autumn 2026, Uppsala, 100%, On-campus, English For exchange students
- Location
- Uppsala
- Pace of study
- 100%
- Teaching form
- On-campus
- Instructional time
- Daytime
- Study period
- 31 August 2026–3 November 2026
- Language of instruction
- English
- Entry requirements
-
Completed 30 credits from basic courses (A-level) in business studies, and attended 30 credits intermediate courses (B-level) in business studies of which at least 15 credits must be completed.
Admitted or on the waiting list?
Expand the information below to show details on how to apply and entry requirements.
Spring 2027 Spring 2027, Uppsala, 100%, On-campus, English For exchange students
- Location
- Uppsala
- Pace of study
- 100%
- Teaching form
- On-campus
- Instructional time
- Daytime
- Study period
- 18 January 2027–24 March 2027
- Language of instruction
- English
- Entry requirements
-
Completed 30 credits from basic courses (A-level) in business studies, and attended 30 credits intermediate courses (B-level) in business studies of which at least 15 credits must be completed.
Admitted or on the waiting list?
About the course
Companies today face demands to create, communicate and deliver value in interaction with customers, distributors and suppliers. In this, it becomes important for companies to deal with various societal challenges that result from e.g. changed customer expectations, technologies etc. where marketing is part of meeting these changes. The course provides a deeper understanding of marketing's role in building long-term relationships through value creation, where value is expressed in function, experience and brand.
Contact
- Study counselling for incoming exchange students
- incoming@fek.uu.se