Is this programme right for you?

Why did you choose this programme and what did you study before?
– I already hold a Bachelor’s degree in Business and Economics from Uppsala University, where I specialised in management and control. During my Bachelor’s studies, I gained a clearer understanding of what I find particularly interesting—especially management and marketing. This made the choice of a Master’s programme quite obvious! I wanted to delve deeper into the areas that I genuinely enjoy and that are relevant to my future career.

What is the best thing about studying at Uppsala University?
– It is all the people you get to meet. Through both my studies and the student nations and associations, I have met many people who have become lifelong friends. There is a very special sense of community here in Uppsala! At the same time, the education is of high quality and provides excellent preparation for working life.

What is the most challenging part?
– What can be challenging is the amount of course literature, especially when the texts are advanced. My tip is to try to find the study technique that suits you best. For me, writing my own summaries helps, as well as taking advantage of the opportunity to discuss the material with classmates. Another tip is to create podcasts from the material as a way to revise and consolidate the knowledge.

What three things are on your schedule this week?
– I will start the week by having breakfast at Norrlands nation together with a friend. It’s a very cosy (and affordable!) way to start the week. Later in the week, we have a seminar where my group will present a report we have written. Therefore, we will meet during the week to work on the assignment together and practise our presentation. Over the weekend, I’m planning to visit Lokal, a food and wine bar in Luthagen that I can highly recommend. It has the perfect sunny location and serves really delicious pizzas!

Describe the student life!
– In Uppsala, there truly is something for everyone. No matter who you are or what you’re interested in, there are student associations, nations, and events that suit you. What’s wonderful about Uppsala is that student life is always present all around you. After a few years in Uppsala, you’re no longer surprised when someone walks past you in a tailcoat, evening gown, or a Mario costume in the city–it’s just part of everyday life!

What is your goal with the programme?
– My goal is to feel well prepared for working life and to continue developing both academically and personally. I want to feel confident in applying my knowledge in practice and to contribute those skills to a company in the future.

What advice would you give to someone considering applying for this programme?
– Apply! It’s a programme that both challenges and develops you, and you gain valuable insights and knowledge for the future. Also, make the most of student life—it’s a big part of the overall experience and something you truly don’t want to miss!

Three quick questions
Where do you prefer to study?
– I prefer studying at Carolina Rediviva!

Best student tradition at Uppsala University?
– The Valborg celebrations in Ekonomikum Park!

Where will you be in five years?
– I will be working with marketing and strategy at an interesting company!

Spring 2026

How did you choose your programme and what did you study before?
– The marketing track of business and management looked very interactive, and I really liked how the programme was structured. My Bachelor’s degree is in non-profit management, so I imagined a Master’s degree in marketing could be a good complement.

What is it like to be an international student?
– It offers the opportunity to experience a new culture, meet people from diverse backgrounds, and gain independence. You learn to adapt quickly, become more open-minded, and develop valuable life skills such as problem-solving and communication. Overall, being an international experience is a rewarding experience that encourages personal growth, resilience, and a broader global perspective. I wouldn’t trade it for the world.

What is the best thing about studying at Uppsala University?
– I think the best thing about Uppsala University is the student life paired with the academics. I think it is such a different culture than school in America. Here in Uppsala, you can be working on a paper with your group, and you see the sun come out and decide to finish the paper over a beer at your favorite café in the sun. The nations here are a really cool part of studying at Uppsala University; they are so student focused and that can really help with being an international student, being so far from home.

How did you experience your first few days in Sweden?
– My first few days in Sweden were obviously very exciting, but at the same time very overwhelming. I moved here with my cat – so getting settled into our new apartment was the first thing on the list. After doing that, just enjoying the last few days of summer, walking around the city, taking a fika every chance I could were the biggest things I did. Oh, and of course building all of my new furniture from IKEA :).

Describe what a normal day is like for you!
– The Master's programme courses really differ, which I find super fun. The first course I took was very lecture and reading intensive. We had lectures quite frequently and we had to read out of the assigned book. However, my most recent course has been a lot of reading articles, with very few lectures. This means I have a lot of free time to study at different campuses or cafes, as well as taking a day or two off from school completely. A normal day really differs for me, but it’s nice to not have school 9–17 every day.

What is something unique about your programme?
– Like I mentioned before, the courses really differ – so you are able to be flexible with your schedule and do other things than just study. I also really like that the third semester is a bit of a different semester. You are encouraged to either study abroad, do an internship, or take courses that are in a different programme. This is super interesting because it can broaden your horizon and help students go a bit outside their comfort zones.

Describe the student life!
– The student life is so vibrant here! Back in the states we have college campuses, and the best way that I can describe Uppsala is that the whole city is like a giant college campus. The restaurants, cafes, and pubs always offer student discounts. As well as nations, they offer super friendly prices for students. It just creates this environment for students, and I think that is incredible. It is definitely something that I have been missing from when I studied previously.

Two quick questions
What is your favorite place in Uppsala?
– My favorite place in Uppsala is probably the city park in the summer, or the castle parking lot during a sunset!

Where do you see yourself in five years?
– I would love to see myself living in Sweden still, or traveling Europe, with a successful career!

Spring 2026