Main group 1

• Ben Salem Dynehäll, Mariah; Lärk Ståhlberg, Anna, Loopa: a business development method for entrepreneurs: how to turn your business idea into a hit with customers!, Malmö, Roos & Tegner, 2015Compulsory*
• Ulwick, Anthony W., What customers want: using outcome-driven innovation to, create breakthrough products and services, New York, McGraw-Hill, cop. 2005
• Norman, Donald A., The design of everyday things, Revised and expanded edition., New York, NY, Basic Books, 2013
• Christensen, Clayton M. et al., Competing against luck: the story of innovation and customer choice, New York, NY, HarperBusiness, 2016

* Compulsory