The Culture and Function of Advertising Images
7.5 credits
Reading list, Bachelor's level, 5KV814
Main group 1
- Messaris, Paul, Visual persuasion: the role of images in advertising, Thousand Oaks, Calif., Sage Publications, cop. 1997Compulsory
- Hansson, Hasse; Karlsson, Sten-Gösta; Nordström, Gert Z., Seendets språk: exempel från konst, reklam, nyhetsförmedling och semiotisk teori, Lund, Studentlitteratur, 2006Compulsory
- Marshall, P. David; Morreale, Joanne, Advertising and promotional culture: case histories, London, Palgrave Macmillan, 2018Compulsory
* Compulsory