Managing Companies in the Tourism Industry
Syllabus, Master's level, 1TG425
- Code
- 1TG425
- Education cycle
- Second cycle
- Main field(s) of study and in-depth level
- Sustainable Destination Development A1F
- Grading system
- Fail (U), Pass (3), Pass with credit (4), Pass with distinction (5)
- Finalised by
- The Faculty Board of Science and Technology, 30 August 2018
- Responsible department
- Department of Civil and Industrial Engineering
Entry requirements
Introduction to Entrepreneurship in the Tourism Industry.
Learning outcomes
On completion of the course, the student should be able to:
- account for and problematise what characterizes entrepreneurship from a sustainability perspective in the tourism industry and what opportunities this implies for business development, management and marketing in such companies,
- analyse the environment conditions for sustainable entrepreneurship and entrepreneurship in the tourism industry from a sustainability perspective, and propose strategies to identify, realize and further develop such business ideas,
- account for and problematise the need for basic legal conditions (agreements and institutions) for entrepreneurship in the visiting industry, both nationally and internationally,
- account for and critically discuss different ways of relate to value and value creation from a particular ethical perspective and sustainability perspective.
Content
The course addresses the following moments:
- sustainability in the tourism industry
- to contribute to sustainable land development
- choosing and engaging customers and employees for business development
- to sell through connotation. Marketing Communications.
- about production and consumption of services ("prosumtion"). To handle "unpredictables".
- pricing and sustainable profitability. To dare get paid.
- different perspectives on value and value creation for sustainable entrepreneurship
- different perspectives on leadership and sustainability.
- ethical perspective on sustainable service production.
- business law for service activities in the tourism industry. Insurance.
Instruction
Lectures, seminars and tutorials. A major project work carried out in group. An important feature is guest lectures and cases taken from local companies as well as representatives of the visiting industry, both nationally and globally.
Assessment
Written exam (5 credits) and oral and written group assignments (2.5 credits).
If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the disability coordinator of the university.