Countering the spread of antimicrobial resistance for long-term public health via sustainable consumer behaviour

Description

Global food production contributes to the emergence and spread of antibiotic-resistant bacteria and antibiotic-resistant genes, which has a serious impact on public health. Antibiotic resistance, e.g. antimicrobial resistance (AMR) in the food chain is a cross-sectoral problem. Consumer advocacy is often seen as a way to push for a more responsible use of antibiotics in global food production.

The purpose of the research project is to map and investigate consumers' buying habits linked to their knowledge of health risks, where we use AMR. The aim is also to propose educational models for efforts to educate consumers to become more action-conscious when it comes to purchasing food, i.e. increase their willingness and ability to influence their lifestyle and living conditions in a way that includes long-term and sustainable public health.