Game founders
The Game Founders Workshop Series is a four-part online introduction to entrepreneurship in game development, aimed at students interested in indie game creation.
Throughout the series, we will explore the fundamentals of navigating the business side of game development, including intellectual property, digital and general marketing, go-to-market strategies for different types of games, and how to effectively pitch a game idea. The series concludes with a fifth, in-person pitch event, giving you the opportunity to present your game idea and receive feedback that can boost its continued development.
Workshop sessions overview
You are welcome to join us at the following sessions:
- Intellectual property for games | 5 November, 13:30–16:30
- Using digital channels for game marketing | 3 December, 13:30–16:30
- Go-to-market game strategy | 18 February, 13:30–16:00
- How to pitch your game idea | 25 March, 13:30–16:00
- Pitch Event (in person) | April – date and location to be announced
Location: Online via Zoom (link provided upon registration).
Language: The workshop series will be held in English.
Registration: Separate registration is required for each workshop.
5 November: Intellectual property for games
- Introduction to intellectual property (IP) for game creators
- Overview of copyright, trademarks, and patents in the context of games
- Tools for mapping intangible assets and understanding how control and value are built
3 December: Using digital channels for game marketing
- Introduction to marketing
- Marketing strategies tailored for digital platforms
- Building and positioning your game studio’s brand
- Knowing what and when to start marketing
18 February: Go-to-market game strategy
- Planning the transition from development to market
- Identifying funding needs, milestones, and key resources
- Strategies for different game types: digital, board, and mobile
25 March: How to pitch your game idea
- How to give a pitch
- What makes a strong game pitch and how to tailor it to different audiences
- From one-pager to live pitch — evolving your presentation
- Best practices for pitching both online and in person
Contact
If you have any questions or would like more information, please contact Benjamin Hafiz at UU Innovation.