Main group 1

BOOK CHAPTERS AND NOTES

• Anderson, James C.; Narus, James A., Business market management: understanding, creating and delivering value, 2. ed., Upper Saddle River, N.J., Prentice Hall, cop. 2004
• Best, Roger J., Market-based management: strategies for growing customer value and profitability, 4. ed., Upper Saddle River, N.J., Prentice-Hall, cop. 2005 (Chapters 3–4 and 14)
• Ford, David et al., Managing business relationships., 2. ed., Chichester Wiley cop. 2003
• Developing relationships in business networks, London, Routledge, 1995
• Håkansson, Håkan; Harrison, Debbie; Waluszewski, Alexandra, Rethinking marketing: developing a new understanding of markets, Chichester, Wiley, cop. 2004
• Kotler, Philip; Keller, Kevin Lane, Marketing management, 14. ed., Global ed, Harlow, Pearson Education, 2012Compulsory*
• Ulrich, Karl T.; Eppinger, Steven D., Product design and development, 3. ed., Boston, McGraw-Hill, cop. 2004

A selection of scientific articles and book chapters will be provided over the lectures.

* Compulsory