Marketing for Industrial Companies
Syllabus, Master's level, 1TE685
- Code
- 1TE685
- Education cycle
- Second cycle
- Main field(s) of study and in-depth level
- Industrial Engineering and Management A1F
- Grading system
- Fail (U), Pass (3), Pass with credit (4), Pass with distinction (5)
- Finalised by
- The Faculty Board of Science and Technology, 7 February 2023
- Responsible department
- Department of Civil and Industrial Engineering
Entry requirements
130 credits in science/engineering/pharmacy. Participation in Industrial Strategy and Organisation. Proficiency in English equivalent to the Swedish upper secondary course English 6.
Learning outcomes
On completion of the course, the student should be able to:
- define and explain key concepts and theories of marketing and markets, and discuss how such ideas relate to marketing practice,
- analyse complex market structures (i.e. business-to-consumer and business-to-business settings),
- explain the role played by marketing in supporting the company's strategic development and gaining stable market position in the medium-long term,
- analyse how customer value-creation processes from economic-social perspective develop and unfold over time,
- discuss and evaluate real-life marketing problems,
- analyse and critically discuss marketing's role in shaping markets and society (i.e. on economic, social and environmental dimensions).
Content
The content is focused around five specific topics:
- Strategic marketing and its role in organisational strategy.
- The concept 'value(s)' in marketing, and developing customer value propositions.
- Marketing strategy and its components (market analysis, positioning, marketing plan, marketing mix, etc.).
- Conceptual approaches to markets, and its dynamics.
- Reflections and critiques on marketing and markets.
Instruction
Lectures, case studies,supervision of project work. A number of guest lectures might be provided.
Assessment
Written exam (4 credits) and written and oral group assignments (1 credit).
If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding targeted pedagogical support from the disability coordinator of the university.
Other directives
The course may not be included in a degree together with any of the following courses: 1TE674 Business Development and Entrepreneurship, 1TE052 Market Research.