Main group 1

Sally Dibb, Lyndon Simkin, William M. Pride and O.C. Ferrell. Marketing: Concepts and Strategies (2016) 7th Edition, Cengage Learning, UK

ISBN-10: 1473725127

ISBN-13: 978-1473725126

In addition, the following article that will be provided by the teacher:

Baraldi E., La Rocca A., Perna A. (2013). Intra- and inter-organizational effects of a CRM system implementation. Mercati e Competitivita', Vol. 2013/1, pp. 13-34.