Project: Product Development/Market Research, In-depth
Syllabus, Master's level, 1TE051
- Code
- 1TE051
- Education cycle
- Second cycle
- Main field(s) of study and in-depth level
- Industrial Engineering and Management A1F
- Grading system
- Fail (U), Pass (3), Pass with credit (4), Pass with distinction (5)
- Finalised by
- The Faculty Board of Science and Technology, 17 April 2013
- Responsible department
- Department of Civil and Industrial Engineering
Entry requirements
130 credits. Innovation Management, Product Development Management (alternatively Methodology in Product Developement) as well as Marketing for Industrial Companies (alternatively Market Research, In-depth) should have been attended.
Learning outcomes
Upon completing the course, students are expected to be able to:
- plan and execute independently projects aimed at collecting, systematize and analyse information about markets and customer contexts as fundamental supporting elements for product development in specific sectors and industrial fields,
- apply the most important models for organising and managing product development and its implementation in concrete commercial setting,
- analyse complex product development situations and, based on such analysis, suggest relevant strategies, plans and action programs for various types of companies and organisations,
- identify the need of further knowledge and tools (both analytics and computer-based) to conduct product development tasks,
- evaluate critically the result of a product development project and, based on such an evaluation, reflect on uncertainty and risks in execution, so to be able to suggest alternative conclusions.
Content
The course aims to train students in the use of previously acquired knowledge, concepts, models and tools, especially from the courses ”Ledning av produktutveckling” and “Marknadsföring för det industriella företaget”.
Instruction
The course is organised as an independent project conducted in teams of 4-5 students with the aim of developing an idea all the way to a product ready for launch for a specific firm. This work is supported by methodological lectures. The project work is presented during a series of seminars with oppositions acting as ”control gates” and leading to a final seminar where a decision on launching or not the product is taken by an opponent group.
Assessment
Group-based evaluation of the handed-in reports at each specific seminar and the respective classroom presentations. For approved marks also oppositions to another project group are required.