Leon Caesarius
Universitetslektor vid Företagsekonomiska institutionen; Professorer, lärare, forskare
- Telefon:
- 018-471 13 64
- E-post:
- Leon.Caesarius@fek.uu.se
- Besöksadress:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postadress:
- Box 513
751 20 UPPSALA
- Akademiska meriter:
- FD, excellent lärare
Nyckelord
- marketingresearchgroup
Publikationer
Urval av publikationer
-
Ingår i Management and information technology, s. 224, Routledge, 2012
-
The quest to make sense of information: A research commentary
2011
-
Towards the development of knowledge-based marketing: how the new market space reshapes marketing
2011
-
2008
-
Analysing Service Recovery in an IT-based Service Setting
Ingår i Studies in Business Networks: Some Thoughts on IT and Internationalization, s. 137-153, Mälardalens högskola, Ekonomihögskolan, 2005
-
Ingår i The E-Business Review, s. 83-86, 2005
-
Ingår i Paper presented at the 5th European Conference on Organization Knowledge, Learning and Capabilities, Innsbruck, Austria, April, 2004 (revised version), 2004
-
New Service Development Through IT-based Knowledge Generation
2004
-
Service Recovery Embeddedness in Internet-based Service Systems
2002
-
Endogenic Value Creation Through Knowledge Acquisition
Ingår i Paper presented at the IMP Conference, Oslo, Norway 2001, refined presented in the (proceedings of) the Göran Collert Foundation – First Conference in Banking, 2001, Stockholm, Sweden, 2001
-
Adding Value Through Customization in Internet-based Service
2001
-
The Long-Term Effect of Relationship Development on Loyalty
2000
Senaste publikationer
-
Big data marketing: Context and Affordances
Ingår i The SAGE Handbook of Digital Marketing, s. 68-80, Sage Publications, 2022
-
Searching for big data: How incumbents explore a possible adoption of big data technologies
Ingår i Scandinavian Journal of Management, s. 129-140, 2018
-
Kunskapsbaserad marknadsföring
Studentlitteratur AB, 2016
-
MOOCs - Massive Open Online Courses
Ingår i Mercury Magazine, s. 52-59, 2014
-
Ingår i Mercury Magazine, s. 24-25, 2014
Alla publikationer
Artiklar i tidskrift
-
Searching for big data: How incumbents explore a possible adoption of big data technologies
Ingår i Scandinavian Journal of Management, s. 129-140, 2018
-
MOOCs - Massive Open Online Courses
Ingår i Mercury Magazine, s. 52-59, 2014
-
Ingår i Mercury Magazine, s. 24-25, 2014
-
Limitless: On Pills, Big Data and the Quest to Make the Invisible Visible
Ingår i Mercury Magazine, s. 20-21, 2013
-
In the Head of A Successful Entrepreneur
Ingår i Mercury Magazine, s. 16-17, 2013
-
Consultants at Work: Insight Into the Consulting Industry
Ingår i Mercury Magazine, s. 28-37, 2013
-
The Democratization of Market Communication
Ingår i Mercury Magazine, s. 42-45, 2012
-
Bringing Business Back to Business Education
Ingår i Mercury Magazine, s. 8-11, 2012
-
Ingår i Mercury Magazine, s. 32-38, 2012
-
Ingår i Mercury Magazine, s. 18-19, 2012
Böcker
-
Kunskapsbaserad marknadsföring
Studentlitteratur AB, 2016
Doktorsavhandlingar, monografi
Kapitel i böcker, delar av antologi
-
Big data marketing: Context and Affordances
Ingår i The SAGE Handbook of Digital Marketing, s. 68-80, Sage Publications, 2022
-
Ingår i Marknadsföring, s. 23-35, Studentlitteratur, 2013
-
Ingår i Management and information technology, s. 224, Routledge, 2012
-
Analysing Service Recovery in an IT-based Service Setting
Ingår i Studies in Business Networks: Some Thoughts on IT and Internationalization, s. 137-153, Mälardalens högskola, Ekonomihögskolan, 2005
Konferensbidrag
-
The scientification of marketing
Ingår i 22nd Nordic Academy of management conference, 2013
-
You trust what you know Word-of-mouth and interactive marketing in services
Ingår i 22nd Nordic Academy of Management, 2013
-
Developing Innovative Services Based on Big Data: The Case of Go:Smart
2013
-
Use of Social Media in Marketing Educational Services
Ingår i Innovative Service Perspectives, 2012
-
The quest to make sense of information: A research commentary
2011
-
Towards the development of knowledge-based marketing: how the new market space reshapes marketing
2011
-
Ingår i The E-Business Review, s. 83-86, 2005
-
Ingår i Paper presented at the 5th European Conference on Organization Knowledge, Learning and Capabilities, Innsbruck, Austria, April, 2004 (revised version), 2004
-
New Service Development Through IT-based Knowledge Generation
2004
-
Automate and Informate: Analysing the Duality of Information Technology
2003
-
Service Recovery Embeddedness in Internet-based Service Systems
2002
-
Endogenic Value Creation Through Knowledge Acquisition
Ingår i Paper presented at the IMP Conference, Oslo, Norway 2001, refined presented in the (proceedings of) the Göran Collert Foundation – First Conference in Banking, 2001, Stockholm, Sweden, 2001
-
Adding Value Through Customization in Internet-based Service
2001
-
The Long-Term Effect of Relationship Development on Loyalty
2000
Samlingsverk (redaktörskap)
-
Analyzing Prime: 30 Analyses of the Firm From Business Strategy Real-Life 2011
Företagsekonomiska institutionen, 2012