Oscar Martín
Associerad forskare vid Företagsekonomiska institutionen; Gäster och övrigt verksamma
- E-post:
- oscar.m.martin@fek.uu.se
- Besöksadress:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postadress:
- Box 513
751 20 UPPSALA
- Akademiska meriter:
- PhD
- ORCID:
- 0000-0003-1043-2133
Nyckelord
- international business
- international marketing
- internationalization
- international entrepreneurship
- multinational enterprises (mnes)
- small and medium-sized enterprises (smes)
- innovation development and transfer
- headquarters roles

Publikationer
Senaste publikationer
Impossible is nothing: Entrepreneurship in Cuba and small firms' business performance
Ingår i Journal of Small Business Management, s. 495-527, 2025
- DOI för Impossible is nothing: Entrepreneurship in Cuba and small firms' business performance
- Ladda ner fulltext (pdf) av Impossible is nothing: Entrepreneurship in Cuba and small firms' business performance
Ingår i Journal of International Management, 2024
- DOI för International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda
- Ladda ner fulltext (pdf) av International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda
Ingår i International Business Review, 2024
- DOI för Liability of political embeddedness in Chinese multinationals: Implications for headquarters' roles and reverse knowledge transfer
- Ladda ner fulltext (pdf) av Liability of political embeddedness in Chinese multinationals: Implications for headquarters' roles and reverse knowledge transfer
Ingår i Journal of Business Research, 2024
- DOI för Causal foreign market selection and effectual entry decision-making: The mediating role of collaboration to enhance international performance
- Ladda ner fulltext (pdf) av Causal foreign market selection and effectual entry decision-making: The mediating role of collaboration to enhance international performance
Ingår i Journal of World Business, 2022
- DOI för Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability
- Ladda ner fulltext (pdf) av Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability
Alla publikationer
Artiklar i tidskrift
Impossible is nothing: Entrepreneurship in Cuba and small firms' business performance
Ingår i Journal of Small Business Management, s. 495-527, 2025
- DOI för Impossible is nothing: Entrepreneurship in Cuba and small firms' business performance
- Ladda ner fulltext (pdf) av Impossible is nothing: Entrepreneurship in Cuba and small firms' business performance
Ingår i International Business Review, 2024
- DOI för Liability of political embeddedness in Chinese multinationals: Implications for headquarters' roles and reverse knowledge transfer
- Ladda ner fulltext (pdf) av Liability of political embeddedness in Chinese multinationals: Implications for headquarters' roles and reverse knowledge transfer
Ingår i Journal of Business Research, 2024
- DOI för Causal foreign market selection and effectual entry decision-making: The mediating role of collaboration to enhance international performance
- Ladda ner fulltext (pdf) av Causal foreign market selection and effectual entry decision-making: The mediating role of collaboration to enhance international performance
Ingår i Journal of World Business, 2022
- DOI för Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability
- Ladda ner fulltext (pdf) av Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability
Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
Ingår i International Journal of Consumer Studies, s. 1127-1148, 2022
- DOI för Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
- Ladda ner fulltext (pdf) av Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
Ingår i Journal of International Marketing, s. 26-42, 2019
Ingår i Journal of Business Research, s. 216-229, 2018
Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries
Ingår i Journal of International Marketing, s. 70-93, 2018
Knowledge and internationalization of returnee entrepreneurial firms
Ingår i International Business Review, s. 652-665, 2017
Value Creation at the Subsidiary Level: Testing the MNC Headquarters Parenting Advantage Logic
Ingår i Long range planning, s. 48-62, 2017
Ingår i International Business Review, s. 133-147, 2015
The incremental expansion of Born Internationals: A comparison of new and old Born Internationals
Ingår i International Business Review, s. 476-496, 2015
Speed of internationalization: Conceptualization, measurement and validation
Ingår i Journal of World Business, s. 633-650, 2014
Ingår i International Business Review, s. 897-909, 2014
Knowledge ambiguity, innovation and subsidiary performance
Ingår i Baltic Journal of Management, s. 143-166, 2012
Ingår i International Business Review, s. 130-144, 2012
Ingår i Journal of Management Studies, s. 1612-1639, 2011
International market selection and segmentation: perspectives and challenges
Ingår i International Marketing Review, s. 132-149, 2011
Rationality vs ignorance: The role of MNE headquarters in subsidiaries' innovation processes
Ingår i Journal of International Business Studies, s. 958-970, 2011
International market selection and segmentation: a two-stage model
Ingår i International Marketing Review, s. 267-290, 2011
International market selection and segmentation: perspectives and challenges
Ingår i International Marketing Review, s. 132-149, 2011
Artiklar, forskningsöversikt
Ingår i Journal of International Management, 2024
- DOI för International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda
- Ladda ner fulltext (pdf) av International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda
Value creation in mobile social media: a systematic review and agenda for future research
Ingår i Baltic Journal of Management, s. 745-764, 2021
Kapitel i böcker, delar av antologi
International market selection and assessement
Ingår i International business in the 21st century. Vol. 1, s. 153-183, Praeger, 2011
Ingår i Research on knowledge, innovation and internationalization , s. 157-183, Emerald Group Publishing Limited, 2009
Konferensbidrag
2015
Returnee Entrepreneur Firms: A Knowledge-Driven Model of Internationalization
2014
Ingår i Academy of Management Annual Meeting Proceedings, 2011, s. 1-6, 2011
Innovation project embeddedness as a driver of innovation novelty and business performance
2011