The logo
The logo is a registered trademark and must not be manipulated or modified. The seal and the text “Uppsala universitet” together comprise the Uppsala University logo in both national and international contexts.
The logo exists solely in Swedish. The name “Uppsala universitet” and the seal must not be separated. The primary form of the logo consists of a red seal with black text.
The logo exists in three forms:
- red seal with black text (primary form)
- black seal with black text
- white seal with white text
The logo should be placed on light backgrounds.
In certain specific situations a white logo is used. The logo and background must contrast sharply.
.png)
Download the logo
Download the logo (eps) for print Zip, 267 kB.(zip)
Download the logo (svg) for digital use Zip, 81 kB.(zip)
How to insert the logo in your Word or PowerPoint document
Download the ZIP file and extract it.
Mac
Open the document in Word or PowerPoint where the logo is wanted.
- In the upper menu bar, select the Insert tab
- Click the Illustrations button
- Click the Pictures button
- Click Picture from file…
- Select the EPS file that you downloaded
- Click Insert
- Done
PC
Open the document in Word or PowerPoint where the logo is wanted.
- In the upper menu bar, select the Insert tab
- Click the Pictures button
- Select the SVG file that you downloaded
- Click Insert
- Done
Clear zone
The logo has a margin, a ‘clear zone’. No visual elements (image, text, etc.) may be placed inside this area.
Logo placement
The logo indicates the sender. It may be placed in several positions. The primary position is at the bottom right of a surface.
Primary position
Bottom right
- Digital and printed advertisements, screens, posters, signs, sandwich boards, content slides in PowerPoint, roll-up banners with text.
Alternative positions
Top left
- Stationery, web pages.
Top centre
- Roll-up banners where the primary message is the sender Uppsala University.
- Centrally produced University publications such as the annual report and other reports.
Centred
- When the space has no other contents, for example on the first slide of a PowerPoint presentation, the University’s flag and specific promotional products.
The logo in combination with other organisations’ logos
Uppsala University as lead organisation
When Uppsala University is the lead organisation in a collaboration, Uppsala University’s logo must be placed bottom right and the other logos bottom left, in black.
When Uppsala University is collaborating with other organisations, the words In collaboration with are placed above the logos of the other parties in the collaboration. If a research project, for example, is funded by one or more external organisations, the words Funded by are placed above the logos of the funding bodies. If there are many parties in the collaboration and there is not enough room for all their logos, the organisations’ names are used.
Uppsala University in combination with other equal lead organisations
In collaborations involving several equal lead organisations, the logos are placed bottom centre in equal size. If Uppsala University is coordinating the design, Uppsala University’s visual identity must be used.
