Marketing for Industrial Companies

5 credits

Course, Master's level, 1TE685

Spring 2024 Spring 2024, Uppsala, 33%, On-campus, English Only available as part of a programme

Spring 2024 Spring 2024, Uppsala, 33%, On-campus, English For exchange students

Spring 2025 Spring 2025, Uppsala, 33%, On-campus, English Only available as part of a programme

Spring 2025 Spring 2025, Uppsala, 33%, On-campus, English For exchange students

About the course

The course provides the basics of marketing with a major focus on industrial companies and industrial markets. The course introduces analytical models and tools for market analysis and customer value creation. Teaching includes seminars, a simulation and marketing project work.

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