Marknadsföring och organisation II

Huvudgrupp 1

• Perlow, Leslie A., Finding time: how corporations, individuals, and families can benefit from new work practices, Ithaca, NY ;a London, ILR Press, 1997Obligatorisk*
• Underhill, Paco, Why we buy: the science of shopping, Updated and rev., New York, Simon & Schuster, 2009Obligatorisk*
• Haataja, Kaj, Consumer & Organizational Behaviour, Pearson, 2015Obligatorisk*

* Obligatorisk