Core literature

• Chan-Olmsted, Sylvia M., Competitive strategy for media firms: Strategic and brand management in changing media markets, Mahwah, N.J., Lawrence Erlbaum, cop. 2006
• Key issues in organizational communication, London, Routledge, 2004
• Media and cultural theory, London, Routledge, 2006
• Recent research articles: 200 pages
• Silverstone, Roger, Media and morality: on the rise of the mediapolis, Cambridge, Polity press, 2007

Recommended literature

• Fuchs, Christian, Internet and society: social theory in the information age, New York, Routledge, 2008
• The YouTube reader, Stockholm, National Library of Sweden, 2009