Student recruitment
We take a strategic approach to student recruitment to raise awareness of and interest in our programmes among selected target groups, both nationally and internationally. We prioritise digital channels and face-to-face meetings, and ensure that our communication reflects diversity and provides a true picture of student life. Our choice of channels is guided by societal changes and trends in the communications landscape, as well as continuous monitoring of the target groups we aim to reach.
The work on national student recruitment aims to fulfil the faculty’s goal: students, teachers and researchers from all over the world should apply to study here. The efforts made at faculty level complement those carried out by the student recruitment unit within the central communications department.
General national student recruitment
National student recruitment initiatives include:
- Recruitment brochure
- Social media accounts @uppsalastudent_teknat on Instagram and TikTok
- Shadow a student
- Secondary school ambassadors
- Special initiatives
- Websites (www.uu.se/teknat/utbildning, www.uu.se/ingenjor, and www.uu.se/naturvetare)
General international student recruitment
The initiatives covered are:
- International student ambassadors
- Google Ads
- Programme pages
- Programme videos
- Special initiatives
- Website (https://www.uu.se/utbildning/amnesomraden/naturvetare/sok-ett-masterprogram)
Programme pages
The programme pages serve as a key information channel for prospective students, both nationally and internationally. Each year, a comprehensive review of the programme descriptions is carried out based on feedback from the Student Services Department. This work takes place in the spring, with a deadline in early summer. Some programmes receive additional support where necessary. Inspirational material such as written student profiles, subject visualisations and, in some cases, programme videos are produced. The aim is for all Teknats programmes to be presented clearly, realistically and inspiringly to support an informed choice of study.
Öppet hus
Öppet hus, the event at the Ångström Laboratory is organised with a focus on student recruitment and is not primarily a school partnership project. The event is mainly aimed at sixth-form students in their final year of technical and science programmes. Students on social science and economics programmes from the local area are also invited to attend. At the heart of the event is an education fair where the faculty’s undergraduate programmes are represented, alongside student counsellors and representatives from student life. In addition to the fair, visitors are offered guided tours of the campus, panel discussions on studies and student life, and guided bus tours of Uppsala.
The aim of the event is to provide prospective students with a personal meeting ahead of their choice of study programme.