Humanities and social sciences in One Health: Promoting just and responsible antibiotic behaviour in society

Antibiotic resistance is an increasing global health challenge that cannot be solved solely through increased awareness. This research project, conducted in Sweden, Italy, and Bulgaria, explores how values, norms, and sociocultural factors influence antibiotic use – with the aim of promoting more responsible behavior and developing effective strategies to combat resistance.

Details

  • Period: 2025-05-01 – 2028-04-30
  • Budget: 3,600,000 SEK
  • Funder: Swedish Research Council
  • Type of funding: Project grant

Socially responsible antibiotic behaviour

Raising public awareness about antibiotic resistance and proper antibiotic use is a necessary but insufficient means to change behaviour. This is because antibiotic resistance is a complex phenomenon influenced by many factors. This three-year project will be carried out in Sweden, Italy, and Bulgaria with the purpose of developing a context-sensitive transnational public health approach to investigating the values, norms, behavioural and sociocultural determinants of antibiotic resistance and fostering socially responsible antibiotic behaviour.

Specifically, the project aims to:

  • Exploring the values, norms, and behavioural and sociocultural determinants of antibiotic misuse, abuse and other behaviour through the One Health perspective;
  • Investigating the role of gender perspectives, trust, prosociality, biospherism, and other psychological constructs, social norms, and values to explain antibiotic behaviour;
  • Testing behavioural and sociocultural determinants influence on antibiotic behaviour and public responsiveness to social justice and personal and collective responsibility;
  • Developing a normatively robust conceptualisation of social justice and responsibility in the antibiotic resistance discourse;
  • Creating a multi-layered protocol for investigating values, norms, and behavioural and sociocultural determinants of antibiotic resistance and sharing recommendations for context-sensitive transnational research, policy strategies, and communication.

  • Institute of Biomedicine, Eurac Research, Bolzano, Italy
  • Erasmus Choice Modelling Centre, Erasmus University Rotterdam, The Netherlands
  • Bulgarian Association for Personalized Medicine (BAPEMED), Sofia, Bulgaria

People in the project

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