Oscar Martín

Dr. Oscar Martín Martín is Full Professor of Marketing and International Business and Director of the Institute for Advanced Research in Business and Economics (INARBE) at the Public University of Navarre (Spain), and Associated Researcher at Uppsala University (Sweden).

Dr. Oscar Martín Martín is Full Professor of Marketing and International Business and Director of the Institute for Advanced Research in Business and Economics (INARBE) at the Public University of Navarre (Spain), and Associated Researcher at Uppsala University (Sweden). He has held visiting research positions at several universities, including Columbia University (New York), Carleton University (Ottawa), Durham University (Durham), University of Urbino (Urbino) and Uppsala University (Uppsala). He has been visiting professor at universities in Canada, France, Hungary, Lithuania, Poland, Slovenia, Sweden and Turkey. He has also been the Academic Director of the Master of International Trade Management of the Public University of Navarre, and has extensive business experience, having worked as an Export Manager.

His research focuses on four main areas of marketing and international business: The internationalization process of firms – comprising expansion by Born Globals, speed of internationalization, psychic, cultural, and country distance, international market selection and segmentation, and performance; international entrepreneurship, in particular the study of returnee entrepreneurs, and opportunity discovery and creation; country of origin awareness and effects; and MNEs, including the development and transfer of innovations and the role of headquarters. He has published in refereed journals such as the Journal of International Business Studies, Journal of Management Studies, Long Range Planning, Journal of World Business, Journal of International Marketing, Journal of Business Research, International Business Review, Journal of Small Business Management, International Marketing Review, Management International Review, Journal of International Management, Baltic Journal of Management, and International Journal of Consumer Studies as well as book chapters and conference proceedings. His research has been acknowledged through one award for research career and four Best Paper Awards. Oscar Martín Martín is an expert in internationalization, a frequent contributor to a variety of professional associations and journals, and has received two "outstanding reviewer" awards.

Researcher ID: H-4704-2011
Orcid code: 0000-0003-1043-2133

2024

Francioni, B. & Martín Martín, O. (2024), "International Market, Network, and Opportunity Selection: A Systematic Review of Empirical Research, Integrative Framework, and Comprehensive Research Agenda", Journal of International Management. https://doi.org/10.1016/j.intman.2024.101174

Cerviño, J., Chetty, S., & Martín Martín, O. (2024), "Impossible is Nothing: Entrepreneurship in Cuba and Small Firms' Business Performance", Journal of Small Business Management, 1-33. https://doi.org/10.1080/00472778.2024.2322991

Chetty, S., Martín Martín, O., & Bai, W. (2024), "Causal Foreign Market Selection and Effectual Entry Decision-Making: The Mediating Role of Collaboration to Enhance International Performance", Journal of Business Research, 172, 114385. https://doi.org/10.1016/j.jbusres.2023.114385

Su, C., Holm, U., & Martín Martín, O. (2024), "Liability of Political Embeddedness in Chinese Multinationals: Implications for Headquarters’ Roles and Reverse Knowledge Transfer", International Business Review, Vol 33 No. 2, 102230. https://doi.org/10.1016/j.ibusrev.2023.102230

2022

Martín Martín, O., Chetty, S., & Bai, W. (2022), "Foreign Market Entry Knowledge and International Performance: The Mediating Role of International Market Selection and Network Capability”, Journal of World Business, Vol. 57 No. 2, 101266. https://doi.org/10.1016/j.jwb.2021.101266.

Ju, X., Martín Martín, O., & Chocarro, R. (2022), “Determinants of Mobile Social Media Use, Customer Heterogeneity and International Microsegmentation”. International Journal of Consumer Studies, Vol 46 No. 4, pp. 1127-1148. https://doi.org/10.1111/ijcs.12748.

2021

Ju, X., Chocarro, R., & Martín Martín, O. (2021), “Value Creation in Mobile Social Media: A Systematic Review and Agenda for Future Research”. Baltic Journal of Management, Vol. 16 No. 5, pp. 745-764. https://doi.org/10.1108/BJM-04-2021-0157.

Bai, W., Johanson, M., & Martín Martín, O. (forthcoming), "Dual business relationships, opportunity knowledge, and new product development: A study on returnee young ventures", Journal of International Marketing, Vol. 27 No. 3, pp. 26-42. https://doi.org/10.1177/1069031X19852961

2018

Chetty, S., Karami, M., & Martín Martín, O. (2018), “Opportunity Discovery and Creation as Duality: Evidence from Small Firms' Foreign Market Entries”, Journal of International Marketing, Vol. 26 No. 3, pp. 70-93. https://doi.org/10.1509/jim.17.0005

Kong, L., Ciabuschi, F., & Martín Martín, O. (2018), “Expatriate Managers’ Relationships and Reverse Knowledge Transfer within Emerging Market MNCs: The Mediating Role of Subsidiary Willingness”, Journal of Business Research, Vol. 93, pp. 216-229. https://doi.org/10.1016/j.jbusres.2018.05.045

2017

Ciabuschi, F., Forsgren, M., & Martín Martín, O. (2017), “Value Creation at the Subsidiary Level: Testing the MNC Headquarters Parenting Advantage Logic”, Long Range Planning, Vol. 50 No. 1, pp. 48-62. http://dx.doi.org/10.1016/j.lrp.2016.03.004.

Bai, W., Johanson, M., Martín Martín, O. (2017), "Knowledge and internationalization of returnee entrepreneurial firms", International Business Review, Vol 26 No. 4, pp. 652-665. http://dx.doi.org/10.1016/j.ibusrev.2016.12.006.

Karami, M., Chetty, S., & Martín Martín, O. (2017), “Logic of Decision-Making and SMEs’ International Performance”, 59th Academy of International Business (AIB) Annual Meeting, Dubai, UAE.

Su, C., Holm, U., & Martín Martín, O. (2017), "Reverse knowledge transfer in emerging-market multinationals: The role of headquarters and political embeddedness", 43rd European International Business Academy (EIBA) Conference, Milan, Italy.

2016

Karami, M., Chetty, S. and Martín Martín, O. (2016), "Effectuation and Internationalization: A Review and Agenda for Future Research", 58th Academy of International Business (AIB) Annual Meeting, New Orleans, Louisiana, USA.

2015

Johanson, M. & Martín Martín, O. (2015), "The Incremental Expansion of Born Internationals: A Comparison of New and Old Born Internationals", International Business Review, Vol. 24 No. 3, pp. 476-496. http://www.sciencedirect.com/science/article/pii/S0969593114001565.

Drogendijk, R. & Martín Martín, O. (2015), "Relevant Dimensions and Contextual Weights of Distance in International Business Decisions: Evidence from Spanish and Chinese Outward FDI", International Business Review, Vol. 24 No. 1, pp. 133-147. http://www.sciencedirect.com/science/article/pii/S0969593114001085

Ciabuschi, F., Forsgren, M., & Martín Martín, O. (2015), “Rationality Vs Ignorance: The Role Of MNE Headquarters In Subsidiaries' Innovation Processes”, in Ulf Holm, Mats Forsgren and Jan Johanson (Eds.), Knowledge, Networks and Power - The Uppsala School of International Business, (Palgrave Macmillan).

Ciabuschi, F., Dellestrand, H., & Martín Martín, O. (2015), “Internal Embeddedness, Headquarters Involvement, and Innovation Importance in Multinational Enterprises”, in Ulf Holm, Mats Forsgren and Jan Johanson (Eds.), Knowledge, Networks and Power - The Uppsala School of International Business, (Palgrave Macmillan).

Bai, W., Johanson, M., & Martín Martín, O. (2015), “Returnee Entrepreneurial Firms’ Innovation Performance: The Role of Business Relationships and Resources”, Strategic Management Society 35th Annual International Conference, Denver (USA).

2014

Chetty, S., Johanson, M., & Martín Martín, O. (2014), "Speed of Internationalization: Conceptualization, Measurement and Validation", Journal of World Business, Vol. 49 No. 4, pp. 633-650. http://dx.doi.org/10.1016/j.jwb.2013.12.014.

Ciabuschi, F., Holm, U., & Martín Martín, O. (2014), "Dual embeddedness, influence and performance of innovating subsidiaries in the multinational corporation", International Business Review, Vol. 23 No. 5, pp. 897-909. http://dx.doi.org/10.1016/j.ibusrev.2014.02.002.

Martín Martín, O. & Drogendijk, R. (2014), “Country Distance (COD): Development and Validation of a New Objective Measure”, Journal of Small Business Management, Vol. 52 No. 1, pp. 102-125. http://onlinelibrary.wiley.com/doi/10.1111/jsbm.12035/abstract.

2012

Ciabuschi, F., Forsgren, M., & Martín Martín, O. (2012), “Headquarters Involvement and Efficiency of Innovation Development and Transfer in Multinationals: A Matter of Sheer Ignorance?”, International Business Review, Vol. 21 No. 2, pp. 130-144. http://www.sciencedirect.com/science/article/pii/S0969593111000230

Ciabuschi, F. & Martín Martín, O. (2012), “Knowledge Ambiguity, Innovation and Subsidiary Performance”, Baltic Journal of Management, Vol. 7 No. 2, pp. 143-166. http://www.emeraldinsight.com/journals.htm?articleid=17026666&show=abstract

Ciabuschi, F., Forsgren, M., & Martín Martín, O. (2012), “Are Headquarters Good Parents? Headquarters’ Influence on Subsidiary Level Innovation Processes”. Proceedings of the 38th European International Business Academy (EIBA) Conference, Brighton (UK).

2011

Ciabuschi, F., Forsgren, M., & Martín Martín, O. (2011), “Rationality versus Ignorance: The Role of MNE Headquarters in Subsidiaries’ Innovation Processes”, Journal of International Business Studies, Vol 42 No. 7, pp. 958-970. http://dx.doi.org/10.1057/jibs.2011.24

Martín Martín, O. & Cerviño, J. (2011), “Towards an Integrative Framework of Brand Country of Origin Recognition Determinants: A Cross-Classified Hierarchical Model”, International Marketing Review, Vol. 28 No. 6, pp. 530-558. http://www.emeraldinsight.com/journals.htm?articleid=1958839&show=abstract

Ciabuschi, F., Dellestrand, H., & Martín Martín, O. (2011), “Internal Embeddedness, Headquarters Involvement, and Innovation Importance in Multinational Enterprises”, Journal of Management Studies, Vol. 48 No. 7, pp. 1612-1639. http://onlinelibrary.wiley.com/doi/10.1111/j.1467-6486.2011.01014.x/abstract

Ciabuschi, F. & Martín Martín, O. (2011), "Effects of Subsidiary Autonomy on Innovation Development and Transfer Intensities", in Alain Verbeke, Ana Teresa Tavares-Lehmann, Rob Van Tulder (Eds.), Entrepreneurship in the Global Firm, Vol 6 pp. 251-273, Emerald. http://www.emeraldinsight.com/books.htm?chapterid=17000068&show=abstract

Papadopoulos, N., Malhotra, S., & Martín Martín, O. (2011), “International Market Selection and Assessment”, in Bruce D. Keillor & Timothy J. Wilkinson (Eds.), International Business in the 21st Century: Are you Ready? Preparing for International Operations, Vol. I pp. 153-183, Westport, CT: Praeger.

Papadopoulos, N. & Martín Martín, O. (2011), “International Market Selection and Segmentation: Perspectives and Challenges”, International Marketing Review, Vol. 28 No. 3., p. 228.

Gaston-Breton, C. & Martín Martín, O. (2011), “International Market Selection and Segmentation: A Two-Stage Model”, International Marketing Review, Vol. 28 No. 3., pp. 267-290. http://www.emeraldinsight.com/journals.htm?articleid=1930964&show=abstract

Papadopoulos, N. & Martín Martín, O. (2011), “International Market Selection and Segmentation: Perspectives and Challenges”, International Marketing Review, Vol. 28 No. 2, pp. 132-149. http://www.emeraldinsight.com/journals.htm?articleid=1921761&show=abstract

Ciabuschi, F., Dellestrand, H., Kappen, P. & Martín Martín, O. (2011), “Innovation development in subsidiaries of the multinational corporation: Embeddedness, innovation novelty and business performance”, Proceedings of the 37th European International Business Academy (EIBA) Conference, Bucharest (Romania).

Ciabuschi, F., Dellestrand, H. & Martín Martín, O. (2011), “Testing the advantage paradox of multinational corporations. Subsidiary embeddedness and autonomy in innovation processes”, Proceedings of the British Academy of Management 2011 Conference, Birmingham (UK). Best Full Paper Award in International Business.

Ciabuschi, F., Dellestrand, H. & Martín Martín, O. (2011), “Evolutionary Theory and the Advantage Paradox of Multinational Corporations”, Proceedings of the Academy of Management Annual Meeting, San Antonio, Texas. Robert H. Schaffer Award for the Best Paper in Applied International Management.

Ciabuschi, F., Dellestrand, H., Kappen, P. & Martín Martín, O. (2011), “Innovation Project Embeddedness as a Driver of Innovation Novelty and Business Performance”, Proceedings of the 53rd Academy of International Business (AIB) Annual Meeting, Nagoya (Japan).

Ciabuschi, F., Dellestrand, H., & Martín Martín, O. (2011), “Evolutionary Theory and the Advantage Paradox of Multinational Corporations: Testing the effects of subsidiary Embeddedness and Autonomy on Innovation Development and Transfer Intensities”, Proceedings of the 53rd Academy of International Business (AIB) Annual Meeting, Nagoya (Japan).

2010

Ciabuschi, F. & Martín Martín, O. (2010), "Effects of Subsidiary Autonomy on Innovation Development and Transfer Intensities", Proceedings of the 36th European International Business Academy (EIBA) Conference, Porto (Portugal).

Ciabuschi, F., Martín Martín, O., & Ståhl, B. (2010), “Headquarters’ Influence on Knowledge Transfer Performance”, Management International Review, Vol. 50 No. 4, pp. 471-491. http://link.springer.com/content/pdf/10.1007%2Fs11575-010-0042-3.pdf

Chetty, S., Johanson, J., Johanson, M., & Martín Martín, O. (2010), “Relationship Between Speed Of Internationalization and International Performance”, Proceedings of the 52nd Academy of International Business (AIB) Annual Meeting, Rio de Janeiro (Brazil).

Ciabuschi, F. & Martín Martín, O. (2010), “Innovation’s Causal Ambiguity, Competitive Advantage and Transfer Worthiness”, Proceedings of the 52nd Academy of International Business (AIB) Annual Meeting, Rio de Janeiro (Brazil).

Papadopoulos, N. & Martín Martín O. (2010), “Toward a Model of the Relationship Between Internationalization and Export Performance”, International Business Review, Vol. 19 No. 4, pp. 388-406. http://www.sciencedirect.com/science/article/pii/S0969593110000144.

Ciabuschi, F. & Martín Martín, O. (2010), “Determinants of HQs Involvement in Innovation Transfer”, in: Ulf Andersson and Ulf Holm (Eds.), Managing the Contemporary Multinational: The Role of Headquarters, New Horizons in International Business, Edward Elgar, Cheltenham, UK, Northampton, MA, USA, pp. 182-210.

2009

Ciabuschi, F. & Martín Martín, O. (2009), “The Paradox of HQ Involvement in Innovation Development and Transfer”, Proceedings of the 51st Academy of International Business (AIB) Annual Meeting, San Diego.

Ciabuschi, F. & Martín Martín, O. (2009), “Innovation Processes at Unit Level: A Study of Headquarters Involvement, Innovation Impact, Transfer Performance and Adoption Success”, Research on Knowledge, Innovation and Internationalization, Progress in International Business Research, Vol. 4, 157-183. http://www.emeraldinsight.com/books.htm?chapterid=1827123&show=abstract

Ciabuschi, F. Holm, U. & Martín Martín, O. (2009), “Subsidiary Ambidexterity and the Innovation Development and Transfer Relationship”, Proceedings of the 51st Academy of International Business (AIB) Annual Meeting, San Diego.

Gaston-Breton, C. & Martín Martín, O. (2009), “A Two-Stage Model of Segmentation of the Enlarged Single European Market”, Proceedings of the 51st Academy of International Business (AIB) Annual Meeting, San Diego.

2008

Ciabuschi, F. & Martín Martín, O. (2008), “Effects of HQs Involvement on Innovation Processes at Unit Level”, Proceedings of the 34th European International Business Academy (EIBA) Conference, Tallin (Estonia).

Ciabuschi, F., Dellestrand, H. & Martín Martín, O. (2008), “Corporate drivers of innovation importance”, Proceedings of the 34th European International Business Academy (EIBA) Conference, Tallin (Estonia).

Martín Martín, O. & Cerviño, J. (2008), “Exploring the Determinants of Brand Country of Origin Recognition”, Proceedings of the 50th Academy of International Business (AIB) Annual Meeting, Milan. International Marketing Review (IMR) Best Paper on International Marketing Award.

Drogendijk, R. & Martín Martín, O. (2008), “Country Distance: An Objective Measure and its impact on International Market Selection”, Proceedings of the 50th Academy of International Business (AIB) Annual Meeting, Milan.

Ciabuschi, F. Holm, U. & Martín Martín, O. (2008), “Exploring the Effects of Embeddedness on Subsidiary Business Performance and Bargaining Power in the Multinational Corporation”, Proceedings of the 50th Academy of International Business (AIB) Annual Meeting, Milan.

Ciabuschi, F. & Martín Martín, O. (2008), “A study of the corporate drivers of innovation impact at unit level”, Nordic Workshop in International Business, Department of Business Studies, Uppsala University, Uppsala.

Martín Martín, O. & Drogendijk, R. (2008), “Measuring Country Distance and its impact on International Market Selection”, Proceedings of the 37th European Marketing Academy Conference (EMAC), Brighton.

2007

Martín Martín, O. & Papadopoulos, N. (2007), “Internationalization and Performance: Evidence from Spanish Firms”, Journal of Euromarketing, Vol. 16 (1/2), pp. 87-103.

Martín Martín, O. & Johanson, M. (2007), “The Cumulative Internationalization Process of the Born Internationals: A Comparison of Young, Mature and Old Born International SMEs”, Proceedings of the 33rd European International Business Academy (EIBA) Conference, Catania (Italy).

Martín Martín, O. & Papadopoulos, N. (2007), “Internationalization and Performance: Evidence from Spanish Firms”in Contemporary Euro Marketing: Entry and Operational Decision Making, The Haworth Press Inc.

Martín Martín, O. (2007), “Internacionalización Temprana: ¿Un Proceso Distinto o Evolución Incremental?” [“Early Internationalization: A Different Process or Incremental Evolution?”], Proceedings of the XIX Encuentro de Profesores Universitarios de Marketing, (EMARK), University of Vigo, Vigo (Spain).

Ciabuschi, F. & Martín Martín, O. (2007), “Innovation Development and the Transfer at Unit Level: Exploring HQs’ Involvement Effects”, Symposium on HQ Role in the Contemporary MNC, Department of Business Studies, Uppsala University.

2006

Martín Martín, O. & Boojihawon, D.K. (2006), “An Empirical Analysis Of Firm-Level Determinants In Establishing International Strategic Objectives”, Proceedings of the 32nd European International Business Academy (EIBA) Conference, Fribourg (Switzerland).

Martín Martín, O. & Papadopoulos, N. (2006), “A Comparison Of Subjective And Objective Measures In International Market Selection”, Proceedings Of The 35th EMAC Conference, Athens.

Martín Martín, O. (2006), “Conceptualización y Medición de la Export Performance” [“Export Performance Conceptualization and Measurement” ], Proceedings of the XVIII Encuentro de Profesores Universitarios de Marketing (Conference of Marketing Professors), EMARK, University of Almería, Almería.

2005

Martín Martín, O. & Papadopoulos, N. (2005), “The Internationalization Process of Spanish Firms and their Performance”, Proceedings of the 31st European International Business Academy (EIBA) Conference, Oslo.

Martín Martín, O. (2005), “International Market Selection (IMS): A Sectoral Illustration of Grouping Method and Multifactor Index”, Proceedings of the 31st European International Business Academy (EIBA) Conference, Oslo.

Martín Martín, O. & Papadopoulos, N. (2005), “International Market Selection (IMS): An Analysis of the Selection Criteria Used by Firms”, Proceedings of the 34th EMAC Conference, Milan.

Martín Martín, O (2005), “Selección de Mercados Exteriores (SME): La Brecha entre la Experiencia Empresarial y los Datos Objetivos”, [“International Market Selection (IMS): The Gap between Firms’ Experience and Objective Data”], Proceedings of the XVII Encuentro de Profesores Universitarios de Marketing (Conference of Marketing Professors), EPUM, Pontificia Comillas University, Madrid.