Basic Marketing 1

7.5 credits

Reading list, Bachelor's level, 2FE946

A revised version of the reading list is available.

Main group 1

  • Kotler, Philip; Armstrong, Gary, Principles of marketing, 15. ed., Boston, Pearson Prentice Hall, cop. 2014Compulsory

* Compulsory

FOLLOW UPPSALA UNIVERSITY ON

Uppsala University on Facebook
Uppsala University on Instagram
Uppsala University on Youtube
Uppsala University on Linkedin