Anna-Carin Nordvall
Professor vid Företagsekonomiska institutionen; Professorer, lärare, forskare
- Telefon:
- 018-471 83 97, 0498-10 83 97
- Mobiltelefon:
- 070-191 46 07
- E-post:
- anna-carin.nordvall@fek.uu.se
- Besöksadress:
- Campus Gotland, Cramérgatan 3
62157 Visby - Postadress:
- Uppsala universitet, Campus Gotland
62167 Visby
- Akademiska meriter:
- FD, docent, excellent lärare
Kort presentation
Jag är professor i företagsekonomi och mitt forskningsområde är beslutsfattande vilket har många tillämpningsområden inom företagsekonomi. Min forskning handlar om hållbart konsumentbeteende, köpbeslut och konsumentbeteende kopplat till hur globala utmaningar såsom antibiotikaresistens. Jag undervisar i marknadsföring på Campus Gotland sedan hösten 2017. Jag disputerade i psykologi och blev docent i företagsekonomi 2015.
Nyckelord
- Beslutsfattande
- Konsumentbeteende
- Hållbarhet
Forskning
Jag forskar om hållbart konsumentbeteende och konsumenters köpbeslut inom flera olika kontexter, t ex livsmedel, besöksnäring och globala utmaningar (antibiotikaresistens).

Publikationer
Senaste publikationer
Antimicrobial resistance and the non-accountability effect on consumers’ behaviour
Ingår i Social Responsibility Journal, 2025
Antimicrobial resistance and the non-accountability effect on consumers’ behaviou
Ingår i Social Responsibility Journal, 2025
- DOI för Antimicrobial resistance and the non-accountability effect on consumers’ behaviou
- Ladda ner fulltext (pdf) av Antimicrobial resistance and the non-accountability effect on consumers’ behaviou
Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
Ingår i Innovative Cultural Tourism in European Peripheries, s. 200-215, Routledge, 2025
The Instagram locked-in effect and sustaoinable destination development
Ingår i Enabling Sustainable Visits, s. 109-127, Eddy.se AB, 2023
The Status Quo Problem and the Role of Consumers Against Antimicrobial Resistance
Ingår i Frontiers in Sustainable Food Systems, 2022
- DOI för The Status Quo Problem and the Role of Consumers Against Antimicrobial Resistance
- Ladda ner fulltext (pdf) av The Status Quo Problem and the Role of Consumers Against Antimicrobial Resistance
Alla publikationer
Artiklar i tidskrift
Antimicrobial resistance and the non-accountability effect on consumers’ behaviour
Ingår i Social Responsibility Journal, 2025
Antimicrobial resistance and the non-accountability effect on consumers’ behaviou
Ingår i Social Responsibility Journal, 2025
- DOI för Antimicrobial resistance and the non-accountability effect on consumers’ behaviou
- Ladda ner fulltext (pdf) av Antimicrobial resistance and the non-accountability effect on consumers’ behaviou
The Status Quo Problem and the Role of Consumers Against Antimicrobial Resistance
Ingår i Frontiers in Sustainable Food Systems, 2022
- DOI för The Status Quo Problem and the Role of Consumers Against Antimicrobial Resistance
- Ladda ner fulltext (pdf) av The Status Quo Problem and the Role of Consumers Against Antimicrobial Resistance
Pre-merger acquisition capabilities: A study of two successful serial acquirers
Ingår i European Management Journal, s. 932-942, 2022
- DOI för Pre-merger acquisition capabilities: A study of two successful serial acquirers
- Ladda ner fulltext (pdf) av Pre-merger acquisition capabilities: A study of two successful serial acquirers
Is consumer behaviour research in a state of social value crisis?: Thought piece
Ingår i Journal of Customer Behavior, s. 401-404, 2020
do they really measure what they intend to measure?
Ingår i Journal of Customer Behavior, s. 151-160, 2019
Ingår i Ergonomics, s. 601-612, 2017
Ingår i International Review of Retail Distribution & Consumer Research, s. 1-19, 2015
Importance ratings of grocery store attributes
Ingår i International Journal of Retail & Distribution Management, s. 63-91, 2015
Consumer demand as a driver of improved working conditions: the 'Ergo-Brand' proposition
Ingår i Ergonomics, s. 1113-1126, 2014
Ingår i International journal of Behavioral Research and Psychology, 2014
Consumer Cognitive Dissonance Behavior in Grocery Shopping
Ingår i International Journal of Psychology and Behavioral Sciences, s. 128-135, 2014
Ingår i Journal of Financial Services Marketing, s. 265-276, 2014
The information search process of socially responsible investors
Ingår i Journal of Financial Services Marketing, s. 5-18, 2010
Go with the flow: How to master a nonlinear multiple-cue judgment task
Ingår i Journal of Experimental Psychology. Learning, Memory and Cognition, s. 1371-1384, 2006
Exemplar effects in categorization and multiple-cue judgment.
Ingår i Journal of experimental psychology. General, s. 133-156, 2003
Kapitel i böcker, delar av antologi
Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
Ingår i Innovative Cultural Tourism in European Peripheries, s. 200-215, Routledge, 2025
The Instagram locked-in effect and sustaoinable destination development
Ingår i Enabling Sustainable Visits, s. 109-127, Eddy.se AB, 2023
The use of intuitive expertise in acquisition-making: An explorative study
Ingår i Handbook of Intuition Research as Practice, s. 39-55, Edward Elgar Publishing, 2020
The information search process of social responsible investors
Ingår i Financial Literacy and the Limits of Financial Decision Making, Springer International Publishing AB, 2017
Konferensbidrag
Consumer behaviour and antibiotic resistance
Ingår i Managing Antimicrobial Resistance Through Behavior Change, March 2021, s. 13-14, 2021
Consumer Behaviour and antibiotic resistance
Ingår i Managing Antimicrobial Resistance Through Behaviour Change, s. 16-19, 2021
Intuition and the Role of Contexts
Ingår i Intuition in Organizations: New Directions in Intuition Research, 2020
Ingår i 2015 Anzmac Conference, 2015
Consumer Cognitive Dissonance behavior in Grocery Shopping
2012
Multiple-cue judgment: A new way of examining consumer decision making?
2012
Why consumers don´t like neuroeconomics
2011
Swedish Consumers’ Satisfaction with Grocery Store Attributes
2010
Utslagsbedömningar för polisutbildningen. Pest eller Kolera?
2009
Why teaching in a different language is so hard. Pedagogical seminar
2007
Social Decision Making Strategies in Internet Poker Playing
Ingår i Cognitive Science Journal Archive, s. 1831, 2007
Non-linear Multiple Cue Judgment tasks
2005
Non-linear Multiple Cue Judgment tasks
2005
Rules and Exemplars in Multiple-Cue Judgment
2001