Marknadsföring för det industriella företaget

Huvudgrupp 1

Bokkapitlar

• Anderson, James C.; Narus, James A., Business market management: understanding, creating and delivering value, 2. ed., Upper Saddle River, N.J., Prentice Hall, cop. 2004 (Chapter 2)
• Best, Roger J., Market-based management: strategies for growing customer value and profitability, 4. ed., Upper Saddle River, N.J., Prentice-Hall, cop. 2005 (Chap 3–4 och 14)
• Ford, David m.fl., Managing business relationships., 2. ed., Chichester Wiley cop. 2003 (Chap 2–4 och 6)
• Developing relationships in business networks, London, Routledge, 1995 ((Chap. 1–2).)
• Håkansson, Håkan; Harrison, Debbie; Waluszewski, Alexandra, Rethinking marketing: developing a new understanding of markets, Chichester, Wiley, cop. 2004 (Chap. 1 och 13)
• Kotler, Philip; Keller, Kevin Lane, Marketing management, 14. ed., Global ed, Harlow, Pearson Education, 2012Obligatorisk* (Chap 1, 5 [pp. 145–154], 6, 8, 15)
• Ulrich, Karl T.; Eppinger, Steven D., Product design and development, 3. ed., Boston, McGraw-Hill, cop. 2004 (Chap. 4)

Ytterligare litteratur tillkommer i form av utvalda vetenskapliga

artiklar, som kommuniceras vid kursstarten

* Obligatorisk