Channels for communication with external target groups

The organisation’s external website is the place to publish information about the organisation and its activities. This could include research results and events.

Target group: The organisation’s external target groups

News addressing the organisation’s external target groups can be published in the news feed on the organisation’s external website. In certain cases it may also be appropriate to publish the news in the University-wide external news feed.

Target group: The organisation’s external target groups

Contact the Communications Division if you have news tips

In certain cases, a press release may be warranted. The Press Services at the Communications Division can help you to assess whether a press release is appropriate and to write and publish it.

The Press Services at the Communications Division

A newsletter can enable you to reach specific external target groups. Uppsala University has procured a newsletter tool for you to use, Ungapped.

The organisation’s external calendar of events is the place to publish events intended for your external target groups. The event will then also be visible in the University-wide calendar of events at uu.se/kalendarium.

Target group: The organisation’s external target groups

Visits, fairs, events, open seminars, etc. can give external target groups a chance to participate in person and experience the University’s activities.

Email should be used in a well-considered manner and with a clear purpose to minimise the influx. When used correctly, email is an effective direct channel.

Advertisements in newspapers, radio and TV should be used sparingly and only when there is a good reason.

Do not use purchased editorial communication in supplements and themed issues, for example, as they have low credibility.

A podcast can serve as an effective communications channel for reaching new target groups.

Posters, leaflets, etc can support other communication actions and provide more detailed information or inspiration.

From a sustainability perspective, printed material should be used sparingly and after due consideration.

Doctoral students, researchers and others can contribute knowledge and facts about different subjects.

In some cases, digital advertising in social media, search engine marketing, etc. can be effective in reaching the external target group.

Uppsala University has procured an agency that assists with digital advertising.