Communication channels for general use at Uppsala University

The Uppsala University website offers in-depth information in many areas and is the University’s primary showcase and the first stop for obtaining information about Uppsala University. The information gathered here includes news articles, press releases, events listings, organisation and staff directory, the University’s course catalogue, vacancies, research projects, research infrastructures, department pages, faculty pages, campus pages, and more.

The purpose of the website is to:

• Support the University’s external strategic communication
• Help prioritised target groups easily find and benefit from relevant information
• Gather the University’s digital contents and services in one place and make them available in response to visitors’ goals and needs
• Promote uniformity and an experience of Uppsala University as a unified organisation

The goal is to make it easy for website users to find answers to their questions.

External Swedish website – uu.se

The Swedish website uu.se is intended to support the recruitment of students and staff in Sweden, to showcase collaboration with the wider community and to communicate research results and describe strong research environments.

Principal target groups: Prospective students, prospective employees, alumni, the general public, the business sector, public organisations, research funding bodies, decision-makers, the media and the research community.

External English website – uu.se/en

The English website uu.se/en is intended to support the recruitment of staff and students from countries other than Sweden and to strengthen Uppsala University’s position as an internationally leading research university.

Principal target groups: Prospective students and employees from other countries and the international research community, i.e. scientific and scholarly organisations, researchers, the media, collaboration partners and funding bodies.

Staff Gateway – www.uu.se/en/staff

The Staff Gateway is the basis for communication with the University’s employees and is intended to promote uniformity and an experience of Uppsala University as a unified organisation.

The purpose of the Staff Gateway is to:

• Serve as a single gateway for access to services and information for staff
• Provide support to staff in their daily activities
• Help members of staff find and benefit from correct information
• Support the University’s internal strategic communication

All information published at a general (University-wide) level is published in both Swedish and English. Some content on the Staff Gateway is accessible to external target groups, such as other higher education institutions, but it is primarily intended for members of staff at Uppsala University.

The Staff Gateway contains news articles, events listings, research calls, guidelines, information and services, etc., that provide support in daily activities.

Target group: Staff at Uppsala University

Student Gateway – uu.se/en/students

The Student Gateway is the hub for communicating with students at Uppsala University. The Student Affairs and Academic Registry Division has editorial responsibility for content at the general (University-wide) level.

The purpose of the Student Gateway is to:

• Help students do things the right way when starting their studies
• Be a one-stop gateway for all the services and information making up the student’s digital environment
• Only contain relevant information meant for students

All departments have their own page on the Student Gateway offering a message feed and a way to communicate with admitted and current students.

The Student Gateway contains student news, events listings and services intended for students at Uppsala University.

Target group: Current students at Uppsala University.

The Uppsala University website contains general calendars of events for upcoming happenings and events arranged for students, staff and external target groups. The basic principle for publishing an event is that the University is the organiser or co-organiser of the event. If there is more than one clearly defined target group for the event, it may be appropriate to publish it in more than one calendar of events.

Calendar of events for external target groups – uu.se/en/events

The University’s principal channel for events and happenings that are open to an external audience.

Target group: External target groups, such as alumni, staff at other higher education institutions and members of the public who may be interested.

Calendar of events for staff –uu.se/en/staff/events

The calendar of events on the Staff Gateway is the University’s principal channel for events and happenings that are intended for the University’s staff.

Target group: Staff at Uppsala University

Calendar of events for current students – uu.se/en/students/events

The calendar of events on the Student Gateway is the University’s principal channel for events and happenings that are intended for current students at Uppsala University.

Target group: Current students

The press is an important channel for the University’s efforts to reach a broad audience, for example for new research findings. The University’s central press and media services are a point of contact for the media and also provide strategic and operational support to the University’s staff in their contacts with the media.

All communications directed to the media should be channelled via the University’s central press and media services press@uu.se.

External news – uu.se/en/news/all

Editorial news that reflects current research and reports important events at the University. The news is translated into English where relevant.

Target group: Alumni, the general public, the business sector, public organisations, research funding bodies, decision-makers, the media and the research community.

Contact the Communications Division nyhetstips@uu.se if you have news tips.

Internal news – uu.se/en/staff/news

News and current events showcasing members of staff, important events, changes and decisions at the University, and contributing to a sense of pride and togetherness.

Target group: Staff at Uppsala University

Contact the Communications Division nyhetstips@uu.se if you have news tips.

News for current students – uu.se/en/students/news

The purpose of the news feed on the Student Gateway is to give admitted and current students relevant information linked to studies, services, well-being and security at the University-wide level.

Target group: Current and admitted students at Uppsala University

Uppsala University Newsletter

Uppsala University’s external newsletter consists of editorial content that is intended to illustrate Uppsala University’s relevance to society, with a focus on strong research. The content is meant to reflect current research and describe important events at the University.

The newsletter contains links to further reading and more in-depth information on the external website.

Target group: Decision-makers, alumni and other interested external target groups.

Contact the Communications Division nyhetstips@uu.se if you have any questions about the newsletter.

News for Staff

The purpose of the internal newsletter is to increase knowledge about the workplace by making staff aware of important events at the University.

The newsletter is also intended to encourage exchanges across organisational boundaries and create a sense of togetherness and internal pride. The newsletter contains links to further reading on the Staff Gateway.

Target group: Staff at Uppsala University

Contact the Communications Division nyhetstips@uu.se if you have any questions about the newsletter.

Management News

Regular newsletter with short notices about important decisions and changes at the University, as well as other major events.

The purpose is to offer managers the most important latest news in a simple and quickly read format. Where appropriate, the notices lead to further reading on the Staff Gateway.

Target group: Managers and leaders at Uppsala University.

Contact the Communications Division kommunikation@uu.se if you have any questions about Management News.

Researcher Podcast (Forskarpodden)

The Researcher Podcast (only in Swedish, as 'Forskarpodden') offers an opportunity to learn about current, socially relevant research in conversational form, and aims to awaken interest in research at Uppsala University. The podcast is available on Podbean, Itunes and Spotify, but can also be found via the University’s website.

Target group: Members of the public who are interested in research.

Vice-Chancellor’s podcast (Rektorspodden)

The Vice-Chancellor’s podcast (only in Swedish, as 'Rektorspodden') aims to provide a glimpse of exciting research areas to awaken interest in collaboration among both external and internal target groups.

Target group: Collaboration partners, members of the public who are interested in research, members of staff at the University.

Contact the Communications Division kommunikation@uu.se if you have tips about topics or people to interview.

Vice-Chancellor’s Blog

The Vice-Chancellor’s Blog offers regularly published posts on current research policy issues or other current events at the University and in the wider world. The purpose of the blog is to convey the comments/views of the Vice-Chancellor and the University Management on current events and research and education policy issues.

Target group: The research community, decision-makers and the media.

Contact the Communications Division kommunikation@uu.se if you have any questions about the Vice-Chancellor’s Blog.

Facebook

The channel is used to communicate research results and information about current events and happenings at the University.

www.facebook.com/uppsala.universitet

Target group: Members of the public who are interested in research, alumni, current and prospective students in Sweden.

www.facebook.com/uppsalauniversity

Target group: Current and prospective international students.

Instagram

@UppsalaUniversity

Research and important events at the University are communicated in an accessible and personal style through pictures and films in posts and stories.

Target group: Interested members of the public, students and alumni.

@uppsalastudent

This account supports the University’s student recruitment efforts in Sweden. Every week a student association, student nation, part of the University publishes contents taken from its own activities.

Target group: A young Swedish-speaking target group.

@studyatuu

The @studyatuu account supports the University’s international student recruitment efforts. The content is produced by the University’s student ambassadors.

Target group: Prospective international students.

Contact the Communications Division kommunikation@uu.se if you have any questions about these channels.

LinkedIn

The primary purpose of the channel is to support the University’s employer brand and staff recruitment. The content here includes information about the University as a collaboration partner and workplace. Priority is given to material linked to research challenges identified by the University and to major brand-building events.

Target group: Prospective employees, members of staff, alumni, collaboration partners and research funding bodies.

YouTube – www.youtube.com/uppsalauniversity

The University’s principal channel for reaching a broad and curious general public using moving images. The channel’s search function enables the University to reach both subscribers and people interested in the topic. In terms of content, priority is given to research communication in the form of reports, explanatory films and recorded seminars.

Target group: The general public, prospective students.

Text messages are sent to staff to alert them about operational disruptions and serious incidents. The Director of Communications and Chief Information Officer decide when this channel should be used.